In the 1990s,
internet was commonly referred to as the “information superhighway”, a phrase
that was coined by Senator Al Gore in 1978 according to most reports. The funny
thing is, even though it seems to be a very dated phrase to modern ears, it is
still essentially true. The vast majority of people still use the internet as a
source of information first and foremost, and this in itself should be no
surprise. Although this is open to debate, there is probably not a library or
museum where there is more information available than there is on the internet,
and of course, the internet has the vast advantage over every library and
museum of being accessible at your fingertips - but there is no doubt that the
nature of the internet is changing, and doing so at a pace that almost defies
belief. For example, while some brave and hardy souls had tried to publish
video materials on the internet previously, it was really only with the advent
of YouTube that video took off, and that is less than four years ago as I write
(YouTube was launched in February 2005). Yet video is now such an integral part
of the everyday internet experience that it is hard to believe that there was a
time BV (before video), a time when the internet was all about providing
information only in written format accompanied by static images. Another huge
change that has become increasingly evident over the last 3 or 4 years is the
boom in business that is being transacted solely through the medium of the
internet. From massive monolithic global corporations like Google to people
spending their evenings working away in their back bedroom, there are now
millions of companies and individuals who are operating a business where they
make money from the internet. This is not new. There were companies making
money on the internet back in the ‘information superhighway’ days, which helped
to fuel the .com boom and subsequent implosion at the end of the 90s. But what
is new and different is the fact that anyone who has an internet connection and
a computer can now start their own internet marketing business quickly, easily
and with very little capital outlay. Indeed, it is the latter fact that is one
of the primary attractions of starting a business online, particularly in
comparison to starting a ‘real world’ business where you would need offices,
computers, telephones and staff. Starting your own internet business will give
you so many opportunities among which are a. It enable you to reach more people. It gives you money from all over the world and It brings you an exposure
etc.
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