REASONS
WHY INTERNET MARKETING WILL CONTINUE TO
GROW.
In this lesson, you will learn the three factors which assure us
of continued exponential Internet growth. These three factors are:
1.Moore's Law
2.Acceptance of digital environments
3.Convergence
You will learn what these terms mean and how
these principles prove that Internet marketing will have exponential growth and
exponential results for decades to come. You will learn how to best position
yourself as a home-based entrepreneur to take advantage of the digital
opportunities that lie ahead.
MOORE'S LAW
Moore's Law describes the falling cost of
digital technology. When my daughter was born in 1980, the price of the memory
chip for a home PC was $1,000.00 (not the whole PC, mind you, just the memory).
When my daughter was one year old, the same amount of memory cost only $500.00.
When she was three years old, the price was $250.00. When she started the first
grade, the same amount of memory cost only $62.50. When she graduated from high
school in 1998, the price of that same amount of memory had fallen to less that
$0.25. When she began her junior year in college, the cost for the same amount
of memory as in that original PC was just pennies. I assure you that nothing
else we have purchased over her lifetime has decreased in cost anything like
that!
We, of course, upgraded the amount of memory
we used over the years. Each time we upgraded, we spent about the same amount
of money but got more and more computing power. So, what really happened was
that our computing power increased by four times every three years for the same
cost.
Gordon Moore, one of the co-founders of Intel
Corporation, made mathematical observations in the 1960's of the engineering
practices which allowed miniaturization in semiconductor technology. This
miniaturization applies to processors and other computer components as well as
memory chips. What he observed mathematically is that computers can be made
four times more powerful every three years for the same cost. Some argue that
this same formula has held true for a full century, if you include the
mechanical computers of the early 1900's and the old-fashioned transistors that
followed.
If you knew that you could get four times more
raw materials every three years with no increase in cost in a given business,
would you want to get into that business? The overwhelming answer everywhere
is, of course, a resounding "yes!"
All businesses, even traditional brick and
mortar businesses, must market their goods and services. Because businesses
look for the lowest cost to perform their processes, more and more marketing
information and marketing processes, even for brick-and-mortar businesses, has become
digital.
Moore's Law ensures that Internet businesses,
especially Internet marketing, will continue to grow and flourish at an
astounding rate. Will Moore's Law continue to hold true in the future? Can
engineers keep making computer chips cheaper? Intel's engineers assure us that Moore's Law will
continue to operate for several more device generations, if not indefinitely.
ACCEPTANCE OF DIGITAL
ENVIRONMENTS
The next factor that ensures continued growth
for Internet businesses is the acceptance by consumers of digital environments.
People have taken to Cyberspace. Despite the many predictions to the contrary,
people have warmed up to digital environments with enthusiasm. Many Web
communities have been formed and their participants report feeling all warm and
cozy in those digital environments. Participants have developed a strong sense
of identity with the digital communities such as Twitter, Facebook, and others.
As Moore's Law has continued to operate over the years, technology has become
more and more capable of producing engrossing digital environments in which
most of the world's population enthusiastically participates.
CONVERGENCE
The third factor assuring a prosperous future
for Internet entrepreneurs is convergence. Simply defined, convergence is the
coming together of separate things. Convergence has occurred at both the
industry level and the consumer level. On the industry level; computing,
communications, and media companies have merged. On the consumer level, smart
phones and smart TVs are commonplace. Consumers have combined their phones,
personal computers, and televisions into one integrated media system. Even our money
has become digital, as we have automatic bank deposits of our earnings while we
buy things with our smart phones or the quick swipe of a debit or credit card.
The Internet has so involved itself in our personal lives, there is no turning
back. We have converged into a digital world.
THE CONTINUING POTENTIAL
These three factors--Moore's Law, acceptance
of digital environments, and convergence--assure us that the potential of the
Internet for the home-based entrepreneur continues to be nothing less than incredible.
In the digital world, the large corporations have to compete, not just with
each other but also with the home-based entrepreneurs. The large conglomerates
no longer have the exclusive advantage. Given the low cost of computing power,
individual entrepreneurs now have at their disposal the raw materials to
develop digital products and processes and make them available to the world.
Even more importantly, individual entrepreneurs can ban together in digital
environments (such as SFI) to combine their skills and knowledge and use
convergence to their advantage in a very efficient way, rivaling the large
companies with the results.
HOW TO POSITION YOURSELF
To obtain convergence, you must bring together
computing power, media content, and information processing. To obtain the
economies of scale, you should position yourself within a digital community
where resources can be shared. Despite the low cost of computing, there is
still power in numbers with regard to media content and information processing.
To position yourself as a marketer for one of the longest lasting and most
successful digital communities in existence is without doubt the smartest move
you could possibly make right now. Having done that, you can use your
individual creativity, skills, and resources in an environment of freedom
employing the low cost computing power at your disposal to obtain your
financial goals. Due to the three factors discussed in this chapter, there is
an unprecedented opportunity available to you right now. You have but to take
advantage of it.
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